No FilterEpub+Pdf

No Filter

作者:Sarah Frier

分类:励志

ISBN:9781982126803

出版时间:2020-4-14

出版社:Simon & Schuster

标签:
商业 
互联网 

内容简介

“A sequel to The Social Network” —The New York Times

“Deeply reported and beautifully written” —Nick Bilton, Vanity Fair reporter

Award-winning reporter Sarah Frier reveals the never-before-told story of how Instagram became the most culturally defining app of the decade.

In 2010, Kevin Systrom and Mike Krieger released a photo-sharing app called Instagram, with one simple but irresistible feature: it would make anything you captured through your phone look more beautiful. The cofounders started to cultivate a community of photographers and artisans around the app, but it quickly went mainstream. In less than two years, it caught Facebook’s attention: Mark Zuckerberg bought the company for a historic $1 billion when Instagram was just 13 employees.

That might have been the end of a classic success story. But the cofounders stayed on, trying to maintain Instagram’s beauty, brand, and cachet, considering their app a separate company within the social networking giant. They urged their employees to make changes only when necessary, resisting Facebook’s grow-at-all-costs philosophy in favor of a strategy that highlighted creativity and celebrity. Just as Instagram was about to reach 1 billion users, Facebook’s CEO Mark Zuckerberg—once supportive of the founders’ autonomy—began to feel threatened by Instagram’s success.

At its heart, No Filter is a human story, as Sarah Frier uncovers how the company’s decisions have fundamentally changed how we interact with the world around us. Frier draws on unprecedented exclusive access—from the founders of Instagram, as well as employees, executives, and competitors; Anna Wintour of Vogue; Kris Jenner of the Kardashian-Jenner empire; and a plethora of influencers, from fashionistas with millions of followers to owners of famous dogs worldwide—to show how Instagram has fundamentally changed the way we shop, eat, travel, and communicate, all while fighting to preserve the values which contributed to the company’s success. No Filter examines how Instagram’s dominance acts as lens into our society today, highlighting our fraught relationship with technology, our desire for perfection, and the battle within tech for its most valuable commodity: our attention.

章节介绍

1、No Filter是作者Sarah Frier创作的原创作品,下载链接均为网友上传的网盘链接!

2、 提供优质免费的txt、pdf等下载链接,所有电子书均为完整版!

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书友评论

  • yusen的评论

    【年度推荐】完整讲述了Kevin和Mike创办Instagram到离开公司的故事。关于如何创办一家超快速增长的公司,Instagram如何在被收购之后仍然坚持自己的价值观,同时应对Snapchat带来的威胁,以及复杂的FB内部人事斗争。之前没有关注过Instagram相关的这一段故事,没想到Zuckerberg会因为担心养子Instagram蚕食自己长子Facebook的份额,做出了这么多我觉得很大程度是基于自己情绪和骄傲的决定。

  • iamrebecca的评论

    身为ig重度用户,当看到这本书,第一个用户、员工、post、filter如何诞生时真的很激动。ig诞生首先是顺应了移动端的时代,投资者无数次提到这是第一个特意为手机端设计的产品。其次创始人品位好到不行,第一批用户也是twitter上审美品位好的设计师们,为产品定调。第三,从开始就有很多贵人的帮助(尤其是JackDorsey).印象很深的有当Bieber 团队去要pay的时候Kevin勇敢拒绝。twitter和fb之间选了fb的原因,主要是fb给Kevin更多的自由空间发展(一开始)以及fb拥有一流工程师团队,之后跟fb之间的博弈其实是零和游戏。ps:这本书很好的解释了为什么会有抖音,以及,去哪找一个依然真情的Jack Dorsey啊!!

  • Nova的评论

    书名挺有意思的,Instagram 明明就是靠滤镜起家的,整本书却没有使用滤镜来讲述整个发家史。

  • S.Z的评论

    【2020读书计划•081】Ins历程

  • geeeee的评论

    最近几天晚上读了这本讲Instagram发展的新书,goodreads和豆瓣上的评分都还不高,却是我心中今年最好的创始人和公司传记

  • 辰丁的评论

    Instagram传。才知道ins的创始人和扎克伯格还有推特有这么多故事,他个人喜欢艺术和高品质产品,所以对ins的调性要求比较高。美国社交网站:脸书、推特、Snapchat和ins,有很微妙的竞争关系,被并购后还是遇到了与主应用之间的矛盾。ins在国内缺乏对标,照片版的微博或者抖音吧,但本书非常值得一读,里面讲了产品设计、算法改变、社区运营等种种问题。

  • Tree的评论

    普通吧 流水账 不如Chaos Monkey

  • Fantasy的评论

    Best acquisition of Silicon Valley, along with Warriors getting KD.

  • 的评论

    江湖险恶

  • yuki的评论

    流水账… 大概叙述了一下,但我也不用Ig…

  • DullBoy的评论

    Zuckerberg的理念細思極恐。看到最後Instagram創辦人愔然退位還真唏噓啊。裏面太多行為現在看來人類過去十年的確被科技改變了好多。bug fixes and performance improvements這句話原來來自instagram呀。

  • cuuui的评论

    扎克伯格真是又俗嫉妒心又重,还是snapchat又狂又聪明。还记得ins被收那天的新闻,10亿当时看真的好多,但19年光营收就200亿,很难不让人觉得可惜,有的时候我们会低估时间和增长的价值,以及缺少对成功的信仰。很好的书,里面关于ins、facebook和社交媒体对生活和政治的影响都值得一读。

  • 雨荷在香港的评论

    从instagram刚开始不被看好,到被Facebook收购,可FB只想利用Ins给自己带流量+赚钱,不想ins发展得比FB还好。。。同类型的推荐2020新出的《Facebook: the inside story》