内容简介
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Victor Papanek’s 1970 book Design for the Real World infuriated professional designers. It it he sAId the best thing they could do was to stop designing. In particular, he attacked style driven industrial design and trickster advertising. He was thrown out of several professional societies, yet was invited back to be a keynote speaker, because he told the truth, that design was too often style and fluff. Whole populations were being ignored- the handicapped, people in developing countries, the elderly, and children. Young people rallied to his call. His book was published in 23 languages, and has never gone out of print. Today, Victor Papanek is recognized as the father of sustainable design. Al Gowan’s book tells how all of this came to be.
作者简介
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A graphic designer, design educator, and author, Al Gowan approached his work with an unshakeable faith in the power of design to change the world. His influences came early in his career. In 1955, he was a student in the first class that Harold Cohen taught at Southern Illinois University, where Cohen established a second American Bauhaus. In 1966, Victor Papanek, a design visionary whose work would soon receive international attention, hired him to help build the design program at Purdue University. Gowan understood the power of stories, which he collected, constructed, and shared. He manifested a complementary passion for words in print as a voracious reader, as a teacher of typography and letterpress printing, and as an author of fiction and non-fiction. He wrote extensively on design, design education, and design history. His articles appeared in Print, ID, and Icographic magazines. His books on design and design history include Nuts and Bolts: A Public Design Casebook (1980); T.J. Lyons: A Biography and Critical Essay (Society of Printers, 1987); Shared Vision: The Second American Bauhaus (2012), and Victor Papanek: Path of a Design Prophet (2015). His fiction includes two Novels-Zamora’s Tattoo (1998) and Santiago Rag (2002)-and a collection of Short Stories, Fort Momma (2003). His work also appeared in Yankee Magazine and Ploughshares. Gowan retired as professor emeritus of The Massachusetts College of Art and Design in 2002. He passed away in 2017.