Mass Communication Theory
作者：Baran, Stanley J.
分类：文学
ISBN：9780495567066
出版时间：2008-3
出版社：
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内容简介
MASS COMMUNICATION THEORY: FOUNDATIONS, FERMenT, AND FUTURE, Fifth Edition, introduces you to current and classical mass communication theories and explAIns the media literacy movement in terms you can understand. Plus, this mass communication textbook helps you develop a better understanding of media theory so you can play a role in the media industry’s future. Written in an accessible writing style, the text is designed to help you perform well on exams and succeed in the course.
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